To get started, look at ad performance across campaigns and accounts. Pick a primary page to add – don’t worry, you can add more later. On your Facebook page, click on the Publishing Tools button. Next, check on the Lead Ads Forms located on the left side of the page.
- Business Manager is for your back-end ownership and access, while the Business Suite manages things on the front-end.
- Set up your Facebook business page to attract potential customers and discover best practices for optimising your page.
- With the right strategies, you can connect with many potential customers on Facebook and use the platform to grow your business.
- On your Facebook page, click on the Publishing Tools button.
Ready to learn more about the Brandwatch Social Media Management platform?
According to Statista, Facebook is the most widely used social media platform, with over 3 billion active users at the end of 2023 1. With the right strategies, you can connect with many potential customers on Facebook and use the platform to grow your business. For each individual ad account, you need account admin access. In this context, your business assets are your Facebook and Instagram business pages, and the related ad account for each one. This includes managing your Facebook ad account by linking existing accounts, creating new ones, and adding team members for collaborative management.
If you have a budget, paid ad campaigns can make your page content visible to users outside your network and thus scale your promotion efforts. Aside from utilizing social media platforms and software, you can consider creating your website. This is a good option if you focus on selling your products or services online.
The idea is that customers can browse and buy your products directly on social media. Then, assign people to the group with specific roles like admin or analyst. Facebook Business Manager is not just about managing business pages and ad campaigns. It also has a few other useful features, like managing asset groups, setting up product catalogs, and integrating messaging platforms.
Advanced tools within Facebook Business Manager
Utilize Sprout’s Instagram integration to create, schedule, publish and engage with posts. If you don’t want to miss a metrics update, you can even set up customer reports to be automatically sent to your team on a regular basis. There’s also a handy breakdown feature to see how your ads perform across different placements, age groups, or devices. You can use that to fine-tune your targeting and ad placement strategies.
Select “Create a Facebook Business Account,” and enter your business account name. You can access these resources either from the left-hand menu of your business Page or Stellar Spins Casino by typing business.facebook.com into your browser. From there, you can connect your Instagram account, explore analytics for your business Page, begin running ads and more. To create a Facebook business Page, you first need to have a Facebook profile. You can also create something known as lookalike audiences based on your best customers.
Some examples include posting several times a day, once a day, every other day, or once a week. A “sharing to stories” option allows users to share content directly from your business’s app to Stories on Facebook or Instagram. You could ask users to visit your website, follow your Page or contact you. If you’ve never had a Facebook profile or business Page before, don’t fret. The process of setting up your Facebook presence is fairly straightforward and shouldn’t take more than an hour.
