And to encourage your customers to use the needed keywords, consider asking for reviews of specific products or services of yours. Relevance is probably the easiest factor to explain when it comes to Google Maps SEO. As for now, it’s the category and subcategories of your business listing that seem to matter.
While also ensuring your content has unique information and provides a great user experience. Ranking higher on Google increases your visibility in search results, which can lead to more organic traffic to your site. While creating something better, you also want to ensure your content aligns with the search intent and user expectations. However, when a site accumulates many broken links, it can impact your rankings negatively.
A big traffic spike followed by a small amount of traffic for a long period is a sign of a topic with waning interest. Content Explorer lets you search a database of over 1.1 billion web pages for mentions of a particular word or phrase. Within that index, there are currently over 47 million pages from YouTube. Google has sent over 160,000 views to our YouTube videos in the last ~12 months. This is particularly useful for BHS Links timed quizzes or assessments where respondents need to rank items under time constraints.
- But fear not, because there’s a simple trick to ensure that those empty spaces don’t mess with your calculations.
- Choose a primary keyword (a focus keyword for your page) with a manageable KD score (keyword difficulty), and use the others as secondary keywords.
- This was a major improvement to our overall ranking systems made in August 2013.
- And I quickly noticed that pretty much every result on the first page included all the stuff that my content was missing.
Step #3: Monitor Your Technical SEO
Let’s say someone comes across your blog’s name in an email or on social media. So, while it might sound like too much work, in actual fact, if you’re working on one aspect, you’re also busy improving a number of other elements. And, if you don’t know where to start, your content is a pretty good place. To help you with this process, there are a number of Google My Business scheduling tools and platforms that you can try out. You can, for example, check out Loomly, ContentCal, Sendible, and Social Pilot.
Dashboard Playground
Get the most comprehensive tools for website marketing and move your website to the top of Google search results with Semrush. They’ve doubled the free trial period for Fit Small Business readers, so take advantage of the 14-day free trial to test Semrush’s SEO and content writing tools today. In addition to what you should do to rank higher on Google, there are things to avoid. These are negative SEO tactics (also called “Black Hat” tactics) that can penalize your website’s rankings or cause Google to ban your site from search results permanently. Using our dog grooming example, you can check the SERPs to see which businesses rank highest on Google Map results and which rank on the first page of Google results overall.
Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same. And this mini SEO checklist will help ensure that your page is optimized for SEO. RankBrain is an AI system that helps us understand how words are related to concepts. It means we can better return relevant content even if it doesn’t contain all the exact words used in a search, by understanding the content is related to other words and concepts. Passage ranking is an AI system we use to identify individual sections or “passages” of a web page to better understand how relevant a page is to a search. We have systems to help ensure we are showing original content prominently in search results, including original reporting, ahead of those who merely cite it.
How Often Does Google Change How They Rank Websites?
It’s normal for websites to have some broken links, and Google doesn’t inherently consider 404 errors (the error code for a page not found) problematic. Guide your visitors to the next step with clear, concise CTAs. Whether downloading a resource, signing up for a newsletter, or exploring related content, effective CTAs can reduce bounce rates by keeping users engaged. Unlike off-page SEO, which deals with backlinks and other external factors, on-page SEO focuses on enhancing the internal elements of a page’s HTML code, content, and structure. Using Incognito mode ensures that your personal search history and preferences don’t influence the results, giving you a more objective view of what most users see. These keywords often have higher conversion rates because they’re more specific to what the searcher is looking for.
An SEO audit is important to find and fix errors, take advantage of opportunities, and improve your site’s overall performance. Once these types of content start ranking, they tend to naturally earn more and more links over time, pushing them—and your site—even higher in search results. The wrong way to create category pages is to simply list your latest posts, or a list of relevant products. The best category pages typically have their own unique content, relevant answers to questions, and links to sub-topics and related pages. On the web, over-optimization like this doesn’t appear naturally, unless an SEO deliberately puts it there.
