It helps track metrics like reach, engagement rate, impressions, shares, and more. Your cover image should capture the essence of your brand and convey your brand personality or highlight a current campaign. Facebook recommends you choose an image that’s 851 x 315 pixels.
Yes, you need to get a loyal community of engaging followers first, but you’re not just here to be besties. You want these people to convert from loyal followers into loyal customers. The Facebook cover photo size is 820 pixels wide by 312 pixels tall on the desktop. However, mobile users will see 640 pixels wide by 360 pixels tall. Keep in mind that this shouldn’t be your personal information.
Hootsuite’s Best Time to Publish feature (found under Analytics) tells you the best times to post on Facebook (as well as Instagram, Twitter, LinkedIn and TikTok). If you select Deactivate Page, you’ll just be prompted for your password before everything is temporarily shuttered. Choose the tasks you’re comfortable with your admin performing, then click Give Access.
Get Exclusive Marketing Tips!
If you want a free, custom marketing proposal and quote, fill out our contact form today. And if you skipped steps before, Facebook will prompt you to go back and complete them there in the left upper corner of the page. After that, you can hit Next, and it will encourage you to invite all of your Facebook friends to like your page. If you feel comfortable doing that, you can hit Invite. Here’s what we’ll say about the photos you upload here. As you can see at the bottom, Facebook is keeping track of our page health score as we go.
Reach more audiences
An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. SocialAppsHQ is the All-in-One Marketing Platform to grow your brand online. As you can see, there’s a lot to consider when it comes to choosing Facebook page categories.
Your personal Facebook account is the key that lets you into your new business page. Don’t worry—the information from your personal account will not be publicly visible on your business page. If you have team members helping you with your page, they’ll also need personal accounts to unlock their specific roles and capabilities. It really depends on your business and target audience. To add multiple categories, just follow the steps above. You can also add Facebook page categories by typing in the category name and then selecting it from the drop-down menu.
No one wants to launch a Page with a follower Jackpot Jill Casino Facebook Page count of zero. To get things rolling, click the Invite Friends button to suggest your Facebook friends connect with your new page. That said, you need to log into your personal Facebook profile (or create one) to get started with a Facebook Page. You need a Facebook Business Page to run Facebook ads, open a Facebook shop, or create a Facebook Group managed by your brand. You’ll see this text when you are editing your Facebook page categories.
- Providing accurate information and supporting evidence can help speed up the process.
- Facebook has a huge list to select from here, so choose the one that makes the most sense for your business.
- The profile photo should be your logo, while the cover photo should be branded and give the followers a CTA.
- It helps track metrics like reach, engagement rate, impressions, shares, and more.
Christina Newberry has been writing about digital marketing since the prehistoric days of 2002, when email opt-ins were every marketer’s biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016. “Facebook Pages remain a powerful tool for brands to establish credibility, engage communities, and drive results,” says Laura Mikulski, senior growth strategist. Using Facebook to find local businesses is one of our top Facebook trends spotted recently. Even national or global brands can tap into this trend with content creation that speaks to very specific target audiences.
You can also access Meta Business Suite via a dedicated mobile app that’s available for both iOS (iPhone) and Android. This is separate from the regular Facebook mobile app. Your Page name will ideally be the same as your business name. However, if you’re a small business, another Page might already be using that name. In that case, you may need to get creative, such as adding your city to make it more specific. Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below.
And, of course, before everything is permanently deleted, you’ll be asked for your password once more just to make sure you really mean it. Try out these 16 Facebook post ideas if you’re not sure where to start. Or try our free AI caption generator (which, BTW, we used to create the caption in the screenshot above).
